Advertisement

We all are living in the age of advertisements. When you step out, just take a quick look around and you will lay eyes upon at least one advertisement in whichever form. In today’s modern world of trade and business, advertisement plays an essential role. All traders, big and small, make use of it to advertise their goods and services. Through essay on advertisement, we will go through the advantages and ways of advertisements.

Ways of advertisement

• Advertisements help people become aware of any product or service through the use of commercial methods. This kind of publicity helps to endorse a specific interest of a person for product sale.
• As the world is becoming more competitive now, everyone wants to be ahead in the competition. Thus, the advertisement also comes under the same category. Advertising is done in a lot of ways.
• There is an employment column which lists down job vacancies that is beneficial for unemployed candidates. Similarly, matrimonial advertisement help people find a bride or groom for marriageable prospects.
• Further, advertising also happens to find lost people, shops, plots, good and more. Through this, people get to know about a nearby shop is on sale or the availability of a new tutor or coaching centre.
• Nowadays, advertisements have evolved from newspapers to the internet. Earlier there were advertisements in movie theatres, magazines, building walls. But now, we have the television and internet which advertises goods and services.

As a large section of society spends a lot of time on the internet, people are targeting their ads towards it. A single ad posting on the internet reaches to millions of people within a matter of few seconds. Thus, advertising in any form is effective.   

Benefits of advertisement

• As advertisements are everywhere, for some magazines and newspapers, it is their main source of income generation. It not only benefit the producer but also the consumer. It is because producers get sales and consumer gets the right product.
• Moreover, the models who act in the advertisements also earn a handsome amount of money. When we look at technology, we learn that advertising is critical for establishing contact between seller and buyer.
• This medium helps the customers to learn about the existence and use of such goods which are ready to avail in the market. Moreover, advertisement manages to reach the nooks and corners of the world to target their potential customers.
• Therefore, it benefits a lot of people. Through advertising, people also become aware of the price difference and quality in the market. This allows them to make good choices and not fall to scams.
  

  The advantage and disadvantage of advertising

• Advertising is seen as the most important tool of marketing a company’s products or services. Investing in advertising campaigns is therefore seen as an investment that will yield higher profits and higher returns as well as increase the number of customers a company has. Some of the benefits of conducting advertising include improving the sale of the product since more people are now aware of the brand on offer, the attitudes and perceptions that customers have on the company’s products are changed in a positive way, there is an increase in employment as many people are needed in designing and developing the advert.
• Advertising ensures that the company is able to progress economically by increasing the sales volumes and revenue of the company. It has also provided moral and religious benefits by creating adverts that communicate patriotic, faith and tolerance messages.
• It also plays an important in contributing to the modern market economy by making sure the systems conform to the moral standards set by the society. Advertising is seen as a useful communication tool for sustaining honesty and ethical responsibility, integrity when it comes to dealing with competitors.
• There have been critics who have viewed advertising as being negative especially with regards to the message that the advert is communicating to its intended audience. These critics have viewed advertising to have an impact on the viewers with regards to their state of mind and their past experiences with the company’s products or services.

Advertisements have been viewed to have a negative effect on young children and teenagers as this age group is more susceptible to the misleading information that is usually contained in some of the ads. Children are able to view whatever an ad relays as the truth and are convinced that the falsified information that is contained within the ad is the truth.

For further details

Conclusion

The above analysis has shown that advertisements have both positive and negative consequences on the consumer’s perception about the company and its products that are on offer. The research has shown that customers base their purchase decisions on the information that is contained in an advertisement. What the advertiser puts in an advert is the main factor that will compel customers to go out and buy the product. Companies and advertisers are therefore charged with the role of ensuring the information contained in the advert is truthful and not misleading. While some companies have used falsified information to gain a competitive edge, the long run sees this strategy to be detrimental to the company’s image in the event customers are dissatisfied with the products and services that are on offer by the company.